Pamela Patterson, CEO

Pamela Patterson became the CEO of West Company in July of 2004, at a time when the organization was in need of restructuring. Since taking the lead as West Company's CEO, Pamela has successfully secured over a million dollars in grants from diverse funding sources, and has been instrumental in growing and expanding West Company Services to include hosting the Small Business Development Center and in securing funds from the City of Fort Bragg and County of Mendocino through the Community Development Block Grant Program. 

Pamela has been assisting businesses in Mendocino County for over 10 years. Prior to becoming the CEO of West Company Pamela held positions of the Director of the Women's Business Center, Office Manager, and Business Consultant with West Company. Pamela has a vast knowledge of business and economic development in Mendocino County which has helped many local businesses start and grow

Cathy Boyd, Operations Manager

With over 30 years of experience in administrative management, public relations, database administration, and contract management, Cathy is responsible for the administration of our internal policy and procedures that maintain the efficiency of our organization. In addition, she also administers the collection of data and required reporting to funding agencies and organizations. Cathy is also responsible for the design and maintenance of our internal tracking system which coordinates our funding and service delivery. 

Heather Gurewitz, Director of Women's Business Center

Heather has a master degree in Community and Regional Planning from the University of Oregon and a bachelor degree in Geography from UC Berkeley. She specializes in community-based economic development with an emphasis in small business development. Heather grew up in an entrepreneurial household and has worked as a freelance cartographer and graphic designer. She has additional expertise in eco-tourism, sustainability, and conflict management. In working with entrepreneurs in Oregon and Honduras, she has experience in composing business and marketing plans.

Joy Calonico, Business Development Manager II

Joy is a "serial" entrepreneur with experience in business start-ups, product development, branding, marketing, business planning and operations, She has worked with businesses in Mendocino County for over 20 years. For five years she worked for West Company and the Santa Rosa SBDC, serving local entrepreneurs. She has a background in media and has been a POS display designer. She holds Masters degrees in fine art, business and communications ....

 Melissa Anderson & Victoria Brittain,
Administrative Support

 In addition to employees at West Company, we have business advisors under contract to counsel our SBDC clients and when appropriate our TIG clients. Contractors include:

Nancy Banker, a highly motivated, results oriented seasoned executive with over 15 years of experience in multiple markets including healthcare. She was the founder and COO of Entremed Physician Equity Network from 1989-1998.
 

Johanna Jensen provides marketing assistance to our clients. One of her many accomplishments includes developing strategic marketing plans and implementation of tactical activities realizing $40 million in annual sales for clients of Attachmate Corporation.

Ruth Dobberpuhl is a certified QuickBooks bookkeeper and when appropriate, counsels our clients in their QuickBooks.